Category: Zenith

Swiss Watchmakers Begin to Shed Hubris, Admit Apple Watch Challenge

Categories: Apple, Hublot, Swiss Watch News, TAG Heuer, Watch Tech, Watch Trends, Zenith

Already reeling from a strengthening currency, China’s slow-down, months of disruptive protests in Hong Kong, and plummeting share prices, the Swiss watch industry is now preparing for the debut of the Apple Watch scheduled for March or April 2015. Initially many … Read More

Top TAG Heuer, Hublot Executive: Apple Watch Has ‘No Sex Appeal’ and Is ‘Too Feminine’

Categories: Apple, Hublot, Swatch, Swiss Watch News, TAG Heuer, Watch Tech, Zenith

Apple’s new smartwatch looks “too feminine” says Jean-Claude Biver who heads up power Swiss brands like TAG Heuer, Zenith, and Hublot. In an interview with the German national newspaper Die Welt he also criticized the watch for having “no sex appeal” … Read More

Why are Swiss Watches Prized?

Categories: Audermars Piguet, Blancpain, Breitling, Doxa, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Movado, Omega, Other Swiss Watch Brands, Patek Philippe, Piaget, Richard Mille, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer, Ulysse Nardin, Vacheron Constantin, Zenith

Swiss watches are at the peak of the industry. Why? Because almost every important innovation in wristwatch technology was born in Switzerland, including the first water-proof watch, the first chronograph, the first automatic, the first quartz watch, the first featuring … Read More

Patek Philippe Sets New Record for Most Expensive Watch on

Categories: Patek Philippe, Swiss Watch Tips & Trivia, Zenith

We’ve had some fun in the past having a look at the most expensive watches on When we last checked the a Zenith took top honors. But now there’s a new king of the watch hill.  The Patek Philippe … Read More

The Most Expensive Swiss Watch on Is a Zenith

Categories: Swiss Watch Tips & Trivia, Zenith

A couple of years ago we found the world’s ugliest watch for sale on Now we’ve taken another look and this time it wasn’t an ugly watch that caught our eye but a very expensive one. In fact, the Zenith … Read More

Our 3 Favorite Swiss Watch Launches at Baselworld 2012

Categories: Baselworld, Blancpain, Other Swiss Watch Brands, TAG Heuer, Watch Reviews, Watch Tech, Zenith

The Swiss watch industry is booming and that means there were more launches than ever at Baselworld this year. That makes picking our favorites tougher than ever but here are the three we nominate as the best of the best … Read More

Third Annual Best of Swiss Watch Wire: 2011 Edition

Categories: Baselworld, Rolex, Swatch, Swiss Watch Wire, Zenith

As we look forward to an exciting new year, it’s time once again to see which posts you liked, as well as our own personal favorites from 2011. Here are the top 5 Editor’s Picks and top 5 Reader Favorites … Read More

IWC IW504207 Portuguese Tourbillon Mystère Watch Most Expensive on Amazon

Categories: IWC, Swiss Watch Tips & Trivia, Zenith

A few months ago we posted tongue-and-cheek about the Zenith Men’s 96.0529.4035/51.M Defy Xtreme Tourbillon Titanium Chronograph Watch, which can be purchased for “just” $86,999.99, on the world’s leading e-commerce site. It turns out there is a new top watch … Read More

Zenith’s Xtreme Tourbillon Gets Extreme Treatment from Amazon Reviewers

Categories: Swiss Watch News, Swiss Watch Tips & Trivia, Zenith

The Zenith Men’s 96.0529.4035/51.M Defy Xtreme Tourbillon Titanium Chronograph Watch retails for $145,000 but on, it can be had for “just” $86,999.99, which makes it a “bargain” on the world’s leading e-commerce site. That’s prompted some watch enthusiasts and/or … Read More

Baselworld 2010

Categories: Baselworld, Hublot, Omega, Patek Philippe, Rolex, Swiss Watch News, Zenith

Baselworld, the all-things-Swiss-watches-show, is set to open its doors to thousands of watch aficionados from March 18 to March 25. Some 2000 companies from the wristwatch and related sectors will be presenting their new products and innovations. And although that’s … Read More