Category: Watch Trends

Apple Watch Takes Bite Out of Traditional Watchmakers

Categories: Apple, Swiss Watch News, Watch Tech, Watch Trends, Watchmaking

US Watch sales had their worst month in seven years in June, a sign that the Apple Watch is depressing demand for traditional timepieces. Retailers sold $375 million of watches during the month, 11 percent less than in June 2014, … Read More

Baselworld 2015: TAG Heuer Teams Up with Google, Intel for New Smartwatch

Categories: Apple, Baselworld, Swiss Watch News, TAG Heuer, Watch Tech, Watch Trends

Swiss watchmaker TAG Heuer is building a new smartwatch with some powerful friends from Silicon Valley: American technology powerhouses Google and Intel. The watch will go directly against the much-hyped Apple watch. TAG Heuer is charged with the design and … Read More

Apple Watch Aims to Do a Bit of Everything from Your Wrist

Categories: Apple, Watch Design, Watch Tech, Watch Trends

Apple officially released its much anticipated watch Monday at a special event at the Yerba Buena Center for the Arts in San Francisco. The watch will be available for pre-order beginning April 10th and start at $349 in the US for the … Read More

Swatch to Launch Smartwatch to Challenge Apple (Good Luck)

Categories: Apple, Swatch, Swiss Watch News, Watch Tech, Watch Trends, Watchmaking

The world’s most important watchmaker, the Swatch Group, announced this week that it will be wading into the smartwatch game after all. If Swatch expects to have a competitive product, it’s already off on the right foot. First, the CEO, Nick … Read More

Swiss Watchmakers Begin to Shed Hubris, Admit Apple Watch Challenge

Categories: Apple, Hublot, Swiss Watch News, TAG Heuer, Watch Tech, Watch Trends, Zenith

Already reeling from a strengthening currency, China’s slow-down, months of disruptive protests in Hong Kong, and plummeting share prices, the Swiss watch industry is now preparing for the debut of the Apple Watch scheduled for March or April 2015. Initially many … Read More

Rewind 2014: Our 6th Annual Look at the Best of Swiss Watch Wire

Categories: Apple, Baselworld, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch News, Swiss Watch Tips & Trivia, Swiss Watch Wire, Watch Design, Watch Tech, Watch Trends

Thank you for being part of the Swiss Watch Wire community and helping to make it a great year with record unique visitors and page views to the site. As the New Year rings in, let’s take a quick look at … Read More

Watch, Tech Critics Weigh in on Apple Watch

Categories: Apple, Swiss Watch News, Watch Tech, Watch Trends

The Apple Watch has got everyone talking, including some of the most influential watch and tech bloggers, reviewers, and self-appointed experts. Here’s a round-up of some of the more thoughtful observations: John Gruber (Daring Fireball) The biggest mystery of all … Read More

Apple’s Watch May Challenge Swiss Watchmakers Position

Categories: Swiss Watch News, Watch Tech, Watch Trends

Apple’s long-awaited smartwatch (speculative drawing above) appears set for a September 9th debut that’s got industry observers of all kinds trying to figure out what it means for the Swiss watch industry. Apple suppliers told the Wall Street Journal recently … Read More

The Witherings Swiss Watch ‘Health Tracker’ Is the Nicest Smartwatch We’ve Seen

Categories: Other, Swiss Watch News, Watch Tech, Watch Trends

If you are like us, then you are probably a bit tired of seeing fitness trackers that look about as elegant and subtle as strapping a small computer to your wrist. Now a French consumer electronics company, Withings, is entering … Read More

Silicon Is the New ‘Secret Sauce’ that Makes Swiss Watches Tick

Categories: Omega, Swiss Watch Tips & Trivia, Watch Tech, Watch Trends

Silicon isn’t just for so-called smart watches; it’s now the dominant material at the heart of many traditional mechanical Swiss watches. Increasingly, watchmakers are turning to its unique properties to construct key elements, such as the balance-wheel, hairspring, and escapement-wheel, … Read More