Category: Watch Advertising

6 Reasons Why Patek Philippe and Rolex Hold Their Value Better Than Other Watches

Categories: Other, Patek Philippe, Rolex, Swiss Watch Tips & Trivia, Watch & Celebrities, Watch & Sports, Watch Advertising

There’s an old adage that the minute you drive a new car off the lot, it depreciates instantly. The same is true of fine Swiss watches. But not all watches are created equal and some hold their value and even … Read More

David Beckham Becomes New Face of Breitling for Bentley

Categories: Breitling, Swiss Watch News, Watch & Cars, Watch & Celebrities, Watch & Sports, Watch Advertising

The Breitling for Bentley marriage is already a star-studded one. Now the power couple is making it a Ménage à Trois, in a manner of speaking, by announcing that retired soccer superstar David Beckham is the new face of the collection. These advertisements … Read More

Rolex’s ‘One Year to Build’ Myth Exposed

Categories: Rolex, Swiss Watch Tips & Trivia, Watch Advertising

There’s a lot of myths surrounding Rolex watches. One that you hear often is that it takes Rolex a year to build a watch. Rolex does little to dispel this myth and in fact promotes it in some of its … Read More

Swiss Watch Advertising Jumps in 2011

Categories: Breitling, Other Swiss Watch Brands, Rolex, Swiss Watch News, Watch Advertising

In another sign that the Swiss watch market continues to grow even in the face of economic headwinds, Kantar Media and WatchTime report that spending on watch advertising in the United States jumped 16 percent in 2011 to $365 million. … Read More

Rolex King of Watch Advertisers, Again

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Advertising

As usual, Swiss watchmakers are well represented among the top watch advertisers in the US in 2010. This data, compiled by Kantar Media, reflects the strength of the Swiss watch presence in the US. However, total spending for watch advertising, … Read More

Swiss Companies Dominate US Advertising Market for Watches

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Advertising

Swiss watchmakers once again dominated the list of watch advertisers in the US in 2007. This data, compiled by TNS Media Intelligence, reflects the strength of the Swiss watch market in the US. Just five years ago only two companies … Read More

George Clooney Shills for Omega

Categories: Omega, Swiss Watch News, Watch & Celebrities, Watch Advertising

George Clooney is featured in a new Omega advertising campaign aimed at recruiting watchmakers to the Swiss watch icon. Clooney is staring into the camera with a watchmaker’s loop under the headline, “WATCHMAKERS WANTED”… click on the thumbnail to see … Read More

Top 5 Swiss Watch Advertisers in the US

Categories: Rolex, Swiss Watch News, Watch Advertising

Rolex continues to outpace all other Swiss watch companies in advertising, according to TNS Media Intelligence, which tracks this data for the United States. Here’s how the list breaks down for 2006: Rolex – $45 millon TAG Heuer – $25 … Read More