Category Archives: TAG Heuer

Swiss Watchmakers Jump Into New Lines of Business

Categories: Baselworld, Girard-Perregaux, Omega, Other Swiss Watch Brands, TAG Heuer

Some of the world’s most prominent Swiss watchmakers are diversifying into other luxury product areas, such as fine pens, eyewear, and perfume. This comes after years of watching idly as prominent upscale brands such as Montblanc, Gucci, and Porsche launched … Read More

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November 15, 2011

Rolex Rolls Dice on Tiger Woods

Categories: Rolex, Swiss Watch News, TAG Heuer

In late 2009, we reported that TAG Heuer dropped Tiger Wood's as a brand ambassador after what CEO Jean-Christophe Babin described tactifully as "recent events" surrounding the golfer. TAG Heuer joined AT&T, Accenture, Gatorade and Gillette in jettisoning their relationship … Read More

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October 25, 2011

Swiss Watch Brands’ ‘Digital IQ’ Ranked

Categories: Breitling, IWC, Jaeger-LeCoultre, Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, TAG Heuer, Vacheron Constantin

In our previous post, we cited the first-ever Digital IQ Index for watches & jewelry companies. Today, we are going to reveal the highlights of the rankings. The highest scoring Swiss watch brand overall was Jaeger-LeCoultre at #3 overall with … Read More

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September 28, 2011

eBay Pulse: Rolex Most Searched for Brand

Categories: Breitling, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer

According to eBay Pulse, a daily snapshot of current trends on the popular auction site, the ten most popular watch brands by “searches” is as follows: Rolex Omega Tag Heuer Tissot Breitling Fossil Swatch Seiko Longines Casio Any surprises?

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August 15, 2011

Rolex King of Watch Advertisers, Again

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer

As usual, Swiss watchmakers are well represented among the top watch advertisers in the US in 2010. This data, compiled by Kantar Media, reflects the strength of the Swiss watch presence in the US. However, total spending for watch advertising, … Read More

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Which Swiss Watch Brand Is Most Overrated? Vote!

Categories: Doxa, Omega, Other Swiss Watch Brands, Patek Philippe, Polls & Surveys, Rolex, TAG Heuer

Which Swiss Watch Brand Is Most Overrated? If you choose "Other," please take a moment to comment on which brand is most overrated. Thanks for your interest.

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Our 5 Favorite Swiss Watches from Baselworld 2011

Categories: Baselworld, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Reviews

This is the first in a series of posts over the next month that will cover some of the highlights of the world’s biggest and most important watch fair held each March in Basel, Switzerland. To kick off the series, … Read More

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January 16, 2010

TAG Heuer Changes Stance on Tiger?

Categories: Swiss Watch News, TAG Heuer

TAG Heuer seems to be backing away from earlier suggestions that it was putting its relationship with golfing great Tiger Woods on ice. The watchmaker initially pulled photos of Woods from its Web site after lurid details of his numerous … Read More

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December 18, 2009

TAG Heuer Dumps Tiger as US Pitchman

Categories: Swiss Watch News, TAG Heuer

Swiss watchmaker TAG Heuer said Friday that it is eliminating its advertisements in the United States featuring the golf star. TAG Heuer CEO Jean-Christophe Babin told Swiss daily “Le Matin” that the company was responding to “recent events” surrounding the … Read More

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October 22, 2009

TAG Heuer Finally Releases Monaco V4

Categories: Baselworld, Swiss Watch News, TAG Heuer

TAG Heuer’s Monaco V4 is finally coming to market, five years after it’s much lauded introduction as a concept watch. According to Jean-Christophe Babin, President and CEO of TAG Heuer, the watch took this long to perfect because of it’s … Read More

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