Category: TAG Heuer

Baselworld 2015: TAG Heuer Teams Up with Google, Intel for New Smartwatch

Categories: Apple, Baselworld, Swiss Watch News, TAG Heuer, Watch Tech, Watch Trends

Swiss watchmaker TAG Heuer is building a new smartwatch with some powerful friends from Silicon Valley: American technology powerhouses Google and Intel. The watch will go directly against the much-hyped Apple watch. TAG Heuer is charged with the design and … Read More

Swiss Watchmakers Begin to Shed Hubris, Admit Apple Watch Challenge

Categories: Apple, Hublot, Swiss Watch News, TAG Heuer, Watch Tech, Watch Trends, Zenith

Already reeling from a strengthening currency, China’s slow-down, months of disruptive protests in Hong Kong, and plummeting share prices, the Swiss watch industry is now preparing for the debut of the Apple Watch scheduled for March or April 2015. Initially many … Read More

Source: TAG Heuer to Launch Smartwatch at Consumer Electronics Showcase

Categories: Swiss Watch News, TAG Heuer, Watch Tech

Swiss watch manufacturer TAG Heuer is said to be launching its first smartwatch at the Consumer Electronics Showcase (CES) in Las Vegas in early January, according to Business Insider. The watch will be powered by an Intel processor and may … Read More

Top TAG Heuer, Hublot Executive: Apple Watch Has ‘No Sex Appeal’ and Is ‘Too Feminine’

Categories: Apple, Hublot, Swatch, Swiss Watch News, TAG Heuer, Watch Tech, Zenith

Apple’s new smartwatch looks “too feminine” says Jean-Claude Biver who heads up power Swiss brands like TAG Heuer, Zenith, and Hublot. In an interview with the German national newspaper Die Welt he also criticized the watch for having “no sex appeal” … Read More

Apple Poaches TAG Heuer Executive

Categories: Swiss Watch News, TAG Heuer, Watch Tech

Apple has made a big splash in the Swiss watch world. According to numerous sources, the tech giant has poached Tag Heuer VP of sales and retail, Patrick Pruniaux (pictured far left). Given his background, the move suggests he’ll be … Read More

Why are Swiss Watches Prized?

Categories: Audermars Piguet, Blancpain, Breitling, Doxa, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Movado, Omega, Other Swiss Watch Brands, Patek Philippe, Piaget, Richard Mille, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer, Ulysse Nardin, Vacheron Constantin, Zenith

Swiss watches are at the peak of the industry. Why? Because almost every important innovation in wristwatch technology was born in Switzerland, including the first water-proof watch, the first chronograph, the first automatic, the first quartz watch, the first featuring … Read More

TAG Heuer Monaco V4 Tourbillon Is Driven by Belts

Categories: Baselworld, TAG Heuer, Watch Reviews, Watch Tech, Watchmaking

TAG Heuer released the world’s first tourbillon driven by micro-belts at this year’s Baselworld. The TAG Heuer Monaco V4 Tourbillon is an avant-garde marvel to behold; it’s powered by the company’s in-house 214-piece caliber V4 with 46 jewels, 28,800 vph, 9 micro … Read More

Does the Rise of Smartwatches Mean a Repeat of the Swiss Quartz Crisis?

Categories: Swatch, Swiss Watch News, TAG Heuer, Watch Tech

In the 1970s and 1980s, the Japan-led push into quartz watch technology nearly put the Swiss watch industry out of business. Slow to respond, Swiss timekeepers were on their knees by the time they did; in the meantime, hundreds of … Read More

Which Swiss Watch Brand Is Most Overrated? Vote!

Categories: Doxa, Hublot, IWC, Omega, Other Swiss Watch Brands, Patek Philippe, Polls & Surveys, Rolex, TAG Heuer

We’ve talked a lot about watches over in 2012. Now it’s your turn to weigh in. Which Swiss Watch brand is the most overrated? If you choose “Other,” please take a moment to comment on which brand is most overrated … Read More

Our 3 Favorite Swiss Watch Launches at Baselworld 2012

Categories: Baselworld, Blancpain, Other Swiss Watch Brands, TAG Heuer, Watch Reviews, Watch Tech, Zenith

The Swiss watch industry is booming and that means there were more launches than ever at Baselworld this year. That makes picking our favorites tougher than ever but here are the three we nominate as the best of the best … Read More