Category: TAG Heuer

Why are Swiss Watches Prized?

Categories: Audermars Piguet, Blancpain, Breitling, Doxa, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Movado, Omega, Other Swiss Watch Brands, Patek Philippe, Piaget, Richard Mille, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer, Ulysse Nardin, Vacheron Constantin, Zenith

Swiss watches are at the peak of the industry. Why? Because almost every important innovation in wristwatch technology was born in Switzerland, including the first water-proof watch, the first chronograph, the first automatic, the first quartz watch, the first featuring … Read More

TAG Heuer Monaco V4 Tourbillon Is Driven by Belts

Categories: Baselworld, TAG Heuer, Watch Reviews, Watch Tech, Watchmaking

TAG Heuer released the world’s first tourbillon driven by micro-belts at this year’s Baselworld. The TAG Heuer Monaco V4 Tourbillon is an avant-garde marvel to behold; it’s powered by the company’s in-house 214-piece caliber V4 with 46 jewels, 28,800 vph, 9 micro … Read More

Does the Rise of Smartwatches Mean a Repeat of the Swiss Quartz Crisis?

Categories: Swatch, Swiss Watch News, TAG Heuer, Watch Tech

In the 1970s and 1980s, the Japan-led push into quartz watch technology nearly put the Swiss watch industry out of business. Slow to respond, Swiss timekeepers were on their knees by the time they did; in the meantime, hundreds of … Read More

Which Swiss Watch Brand Is Most Overrated? Vote!

Categories: Doxa, Hublot, IWC, Omega, Other Swiss Watch Brands, Patek Philippe, Polls & Surveys, Rolex, TAG Heuer

We’ve talked a lot about watches over in 2012. Now it’s your turn to weigh in. Which Swiss Watch brand is the most overrated? If you choose “Other,” please take a moment to comment on which brand is most overrated … Read More

Our 3 Favorite Swiss Watch Launches at Baselworld 2012

Categories: Baselworld, Blancpain, Other Swiss Watch Brands, TAG Heuer, Watch Reviews, Watch Tech, Zenith

The Swiss watch industry is booming and that means there were more launches than ever at Baselworld this year. That makes picking our favorites tougher than ever but here are the three we nominate as the best of the best … Read More

Swatch Group Squeeze Threatens Swiss Watch Boom

Categories: Hublot, Omega, Other Swiss Watch Brands, Swiss Watch News, TAG Heuer

Even as the booming Swiss watch industry soars to new heights, many watch manufacturers remain nervous about 2012. That’s because the Swatch Group is getting ready to ratchet down its supplies of movements to third-party manufacturers by 12 percent this … Read More

Swiss Watchmakers Jump Into New Lines of Business

Categories: Baselworld, Girard-Perregaux, Omega, Other Swiss Watch Brands, TAG Heuer, Ulysse Nardin

Some of the world’s most prominent Swiss watchmakers are diversifying into other luxury product areas, such as fine pens, eyewear, and perfume. This comes after years of watching idly as prominent upscale brands such as Montblanc, Gucci, and Porsche launched … Read More

Rolex Rolls Dice on Tiger Woods

Categories: Rolex, Swiss Watch News, TAG Heuer, Watch & Celebrities, Watch & Sports

In late 2009, we reported that TAG Heuer dropped Tiger Wood’s as a brand ambassador after what CEO Jean-Christophe Babin described tactifully as “recent events” surrounding the golfer. TAG Heuer joined AT&T, Accenture, Gatorade and Gillette in jettisoning their relationship … Read More

Swiss Watch Brands’ ‘Digital IQ’ Ranked

Categories: Breitling, Hublot, IWC, Jaeger-LeCoultre, Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, TAG Heuer, Vacheron Constantin, Watch & Social Media

In our previous post, we cited the first-ever Digital IQ Index for watches & jewelry companies. Today, we are going to reveal the highlights of the rankings. The highest scoring Swiss watch brand overall was Jaeger-LeCoultre at #3 overall with … Read More

eBay Pulse: Rolex Most Searched for Brand

Categories: Breitling, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer

According to eBay Pulse, a daily snapshot of current trends on the popular auction site, the ten most popular watch brands by “searches” is as follows: Rolex Omega Tag Heuer Tissot Breitling Fossil Swatch Seiko Longines Casio Any surprises?