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Category Archives: Swiss Watch Tips & Trivia
Zenith’s Xtreme Tourbillon Gets Extreme Treatment from Amazon Reviewers
The Zenith Men’s 96.0529.4035/51.M Defy Xtreme Tourbillon Titanium Chronograph Watch retails for $145,000 but on Amazon.com, it can be had for “just” $86,999.99, which makes it a “bargain” on the world’s leading e-commerce site. That’s prompted some watch enthusiasts and/or … Read More
Edox Hopes ‘Spiderman’ Will Drive Brand to New Heights
Edox, the small Swiss watchmaker that’s part of the SWI Group, hopes that an exclusive deal with Marvel Entertainment and Columbia Pictures’ Spiderman franchise will give the company new exposure and drive sales. Each cast member (Andrew Garfield, Martin Sheen, … Read More
Reader Favorites, Our Favorites: The Most Popular SWW Stories of 2010
What Does Water Resistant Really Mean?
Categories: Glossary & Terms, Swiss Watch Tips & Trivia
Water resistance refers to the ability of a watch to withstand water from entering the case, as defined by the International Organization for Standardization. The ISO 2281 water-resistant standard prohibits the term waterproof from being used. In our experience, the … Read More
What Is the Guilloche of a Watch?
Categories: Glossary & Terms, Swiss Watch Tips & Trivia
Guilloche, in the context of watches, is a form of decoration for watch dials, which give the dial depth and visual complexity. Guilloche is most often applied to silver dials via a decorative engraving technique highlighted by precise, intricate, and … Read More
What Is the Geneva Seal?
Categories: Glossary & Terms, Swiss Watch Tips & Trivia
The Geneva Seal was created in 1886 to identify timepieces built following Geneva’s traditional watchmaking standards To receive the coveted Geneva Seal, a watch movement must meet 12 strict quality criteria–ranging from materials to finishing–and it must be manufactured in … Read More


