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Feature: Omega Seamaster Planet Ocean Liquidmetal
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Category Archives: Swiss Watch News
Requirements for the Coveted Geneva Seal Just Got a Lot Tougher
Categories: Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia, Vacheron Constantin
The coveted Geneva Seal was created in 1886 to identify timepieces built following Geneva’s traditional watchmaking standards. Up until now, only a watch movement manufactured in Geneva and meeting 12 strict quality criteria was needed to get the seal. But … Read More
Swiss Court: Swatch Group Can Reduce Watch Part Supplies
Categories: Omega, Other Swiss Watch Brands, Swatch, Swiss Watch News
In late December, a Swiss court decided that the Swatch Group—owner of brands such as Omega, Hamiliton, Rado, Tissot, Blancpain, and many others—can reduce deliveries of watch components beginning in 2012, rejecting arguments from rivals who said such a move … Read More
An Officine Autodromo Watch Is Like an Italian Racing Car with a Swiss Motor
Categories: Other Swiss Watch Brands, Swiss Watch News
Rolex Rolls Dice on Tiger Woods
Categories: Rolex, Swiss Watch News, TAG Heuer
In late 2009, we reported that TAG Heuer dropped Tiger Wood's as a brand ambassador after what CEO Jean-Christophe Babin described tactifully as "recent events" surrounding the golfer. TAG Heuer joined AT&T, Accenture, Gatorade and Gillette in jettisoning their relationship … Read More
Omega Develops Ceramic-Metal Fusion to Create Stunning Seamaster Variant
Categories: Glossary & Terms, Omega, Swiss Watch News, Swiss Watch Tips & Trivia
Omega is pushing the boundaries of watch technology with the Seamaster Planet Ocean Liquidmetal Limited Edition watch (see video above). It’s the first watch to combine cermaic with Liquidmetal—an alloy made up of beryllium, zirconium, copper, nickel, and titanium. This … Read More
Swiss Watch Brands’ ‘Digital IQ’ Ranked
L2: Watch Brands Fail ‘Digital IQ’ Test
Categories: Jaeger-LeCoultre, Movado, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News
L2, the New York City-based thinktank, is out with its first-ever Digital IQ Index for watches & jewelry companies. Gray market fears, counterfeit concerns, pricing opacity, and retailer/brand conflict have contributed to an environment that makes it tough for these … Read More
Jaeger-LeCoultre Releases 80th Anniversary Reverso
Categories: Jaeger-LeCoultre, Swiss Watch News
One of the world’s most iconic timepieces is celebrating its 80th anniversary this year. The story of how Jaeger-LeCoultre’s Reverso came to be isn’t well know–until know. For example, César de Trey, a wealthy Swiss businessman, is said to be responsible … Read More