Category Archives: Other Swiss Watch Brands

Swiss Watchmakers Jump Into New Lines of Business

Categories: Baselworld, Girard-Perregaux, Omega, Other Swiss Watch Brands, TAG Heuer

Some of the world’s most prominent Swiss watchmakers are diversifying into other luxury product areas, such as fine pens, eyewear, and perfume. This comes after years of watching idly as prominent upscale brands such as Montblanc, Gucci, and Porsche launched … Read More

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Buzzworthy at Baselword: Hublot’s $5 Million Swiss Watch

Categories: Baselworld, Other Swiss Watch Brands, Swiss Watch News

Baselworld is filled with buzz-worthy watches but probably no timepiece is getting as much buzz as Hublot’s over-the-top Big Bang variant for women. The watch, which retails for $5 million, features 1,282 diamonds, including six stones which are more than … Read More

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A Short History of Watches

Categories: IWC, Other Swiss Watch Brands, Patek Philippe, Swiss Watch Tips & Trivia

The first watches can be tracked to around 1524. These early watches were powered by a series of weights. Most of these early timepieces were notoriously inaccurate and only had one hand that had to be wound at least twice … Read More

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Requirements for the Coveted Geneva Seal Just Got a Lot Tougher

Categories: Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia, Vacheron Constantin

The coveted Geneva Seal was created in 1886 to identify timepieces built following Geneva’s traditional watchmaking standards. Up until now, only a watch movement manufactured in Geneva and meeting 12 strict quality criteria was needed to get the seal. But … Read More

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Swiss Court: Swatch Group Can Reduce Watch Part Supplies

Categories: Omega, Other Swiss Watch Brands, Swatch, Swiss Watch News

In late December, a Swiss court decided that the Swatch Group—owner of brands such as Omega, Hamiliton, Rado, Tissot, Blancpain, and many others—can reduce deliveries of watch components beginning in 2012, rejecting arguments from rivals who said such a move … Read More

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An Officine Autodromo Watch Is Like an Italian Racing Car with a Swiss Motor

Categories: Other Swiss Watch Brands, Swiss Watch News

Officine Autodromo has released a set of self-described "motoring watches" sure to please the Italian car enthusiast with a taste for a little Swiss engineering. Each model is inspired by Italian racing cars from the glory years of the 1960s … Read More

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Swiss Watch Brands’ ‘Digital IQ’ Ranked

Categories: Breitling, IWC, Jaeger-LeCoultre, Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, TAG Heuer, Vacheron Constantin

In our previous post, we cited the first-ever Digital IQ Index for watches & jewelry companies. Today, we are going to reveal the highlights of the rankings. The highest scoring Swiss watch brand overall was Jaeger-LeCoultre at #3 overall with … Read More

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L2: Watch Brands Fail ‘Digital IQ’ Test

Categories: Jaeger-LeCoultre, Movado, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News

L2, the New York City-based thinktank, is out with its first-ever Digital IQ Index for watches & jewelry companies. Gray market fears, counterfeit concerns, pricing opacity, and retailer/brand conflict have contributed to an environment that makes it tough for these … Read More

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eBay Pulse: Rolex Most Searched for Brand

Categories: Breitling, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer

According to eBay Pulse, a daily snapshot of current trends on the popular auction site, the ten most popular watch brands by “searches” is as follows: Rolex Omega Tag Heuer Tissot Breitling Fossil Swatch Seiko Longines Casio Any surprises?

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Rolex King of Watch Advertisers, Again

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer

As usual, Swiss watchmakers are well represented among the top watch advertisers in the US in 2010. This data, compiled by Kantar Media, reflects the strength of the Swiss watch presence in the US. However, total spending for watch advertising, … Read More

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