Category Archives: Rolex

August 15, 2011

Rolex King of Watch Advertisers, Again

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer

As usual, Swiss watchmakers are well represented among the top watch advertisers in the US in 2010. This data, compiled by Kantar Media, reflects the strength of the Swiss watch presence in the US. However, total spending for watch advertising, … Read More

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Which Swiss Watch Brand Is Most Overrated? Vote!

Categories: Doxa, Omega, Other Swiss Watch Brands, Patek Philippe, Polls & Surveys, Rolex, TAG Heuer

Which Swiss Watch Brand Is Most Overrated? If you choose "Other," please take a moment to comment on which brand is most overrated. Thanks for your interest.

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Rolex Opens Its First New York City Boutique

Categories: Rolex, Swiss Watch News

Rolex’s first New York City boutique opened this week. The store occupies about one-third of the space of a new Tourneau concept store designed by Eight Inc., the famous folks behind the Apple retail stores. You can find it at … Read More

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Our 5 Favorite Swiss Watches from Baselworld 2011

Categories: Baselworld, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Reviews

This is the first in a series of posts over the next month that will cover some of the highlights of the world’s biggest and most important watch fair held each March in Basel, Switzerland. To kick off the series, … Read More

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January 23, 2011

The Rolex Touch Takes a Box of Chocolates to a New Level

Categories: Rolex

Like Tiffany's famous blue box, Rolex's green box says there's something very special inside. In the case of Rolex, that usually means a watch but not always. Around the holidays, it could be an exclusive box of chocolates as pictured … Read More

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December 31, 2010

Reader Favorites, Our Favorites: The Most Popular SWW Stories of 2010

Categories: Baselworld, Other Swiss Watch Brands, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, Swiss Watch Wire

As we celebrate the beginning of a New Year, it’s a great time to look back at our favorite and most popular posts of 2010. Here are the top 5 Editor’s Picks and top 5 Reader Favorites (as measured by … Read More

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December 4, 2010

New York’s First Luxury Watch Fair to Debut in May 2011

Categories: Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News

The New York Times is sponsoring Time Crafters, which is being billed as the first luxury watchmaking fair. According to the website, the public tradeshow “promises to be the premier event in the USA featuring luxury watches” and will “bring … Read More

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James Bond Watch Exhibit Set to Open

Categories: Omega, Rolex, Swiss Watch Tips & Trivia

The National Watch & Clock Museum in Columbia, PA is hosting a special exhibit of James Bond watches that will run from June 18, 2010 through April 30, 2011. Several rarely seen models will make their debut, including Bond creator … Read More

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Inside Fortress Rolex

Categories: Rolex, Swiss Watch Tips & Trivia

WatchTime Magazine has scored an amazing exclusive. Editor Joe Thompson and Senior Editor Norma Buchanan recently became the first journalists ever to set foot in the Rolex movement manufacturing complex in Bienne, Switzerland. The whole story (June 2010) is well … Read More

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Baselworld 2010

Categories: Baselworld, Omega, Patek Philippe, Rolex, Swiss Watch News

Baselworld, the all-things-Swiss-watches-show, is set to open its doors to thousands of watch aficionados from March 18 to March 25. Some 2000 companies from the wristwatch and related sectors will be presenting their new products and innovations. And although that's … Read More

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