Category Archives: Rolex

March 10, 2012

A Classic Reinvisioned: Rolex Relaunches the ‘No-Date’ Submariner

Categories: Baselworld, Rolex, Swiss Watch News

Rolex reintroduced it’s classic “no-date” Submariner at Baselworld this week. The watch, formally known as the Rolex Oyster Perpetual Submariner (Ref. 114060), has many small enhancements that are hard to grasp by simply looking at the timeless design, which has … Read More

Tweet Facebook LinkedIn Comment
Related Posts
March 7, 2012

Rolex Introduces the ‘Sky Dweller’

Categories: Baselworld, Rolex, Swiss Watch News

Rolex will officially launch the new Sky Dweller tomorrow at Baselworld 2012.

“It’s beautiful,” tennis star Roger Federer says in a marketing video for the new watch. “Sky Dweller is going to be perfect for me.”

Read More

Tweet Facebook LinkedIn Comment
Related Posts
March 6, 2012

Rolex Hints at New ‘Sky Dweller’

Categories: Baselworld, Rolex, Swiss Watch News

Rolex has posted a teaser screenshot of a new model at Rolex.com. The screenshot runs under the “New 2012 Rolex Watches” banner and will only further speculation that this is the new Sky Dweller. We should know the answer in … Read More

Tweet Facebook LinkedIn Comment
Related Posts
March 5, 2012

Will Rolex Launch the ‘Sky Dweller’ at Baselworld 2012?

Categories: Baselworld, Rolex, Swiss Watch News

There are rumors among Rolex followers that the venerable brand is planning one of the biggest launches of 2012 at Baselworld with the introduction of the Rolex Sky Dweller. Rolex hasn’t commented on the rumor but did file a trademark … Read More

Tweet Facebook LinkedIn Comment
Related Posts
December 30, 2011

Third Annual Best of Swiss Watch Wire: 2011 Edition

Categories: Baselworld, Rolex, Swatch, Swiss Watch Wire

As we look forward to an exciting new year, it’s time once again to see which posts you liked, as well as our own personal favorites from 2011. Here are the top 5 Editor’s Picks and top 5 Reader Favorites … Read More

Tweet Facebook LinkedIn Comment
Related Posts
November 15, 2011

Rolex Rolls Dice on Tiger Woods

Categories: Rolex, Swiss Watch News, TAG Heuer

In late 2009, we reported that TAG Heuer dropped Tiger Wood's as a brand ambassador after what CEO Jean-Christophe Babin described tactifully as "recent events" surrounding the golfer. TAG Heuer joined AT&T, Accenture, Gatorade and Gillette in jettisoning their relationship … Read More

Tweet Facebook LinkedIn Comment
Related Posts
November 4, 2011

Rare Collector Doxa SUB4000T Sharkhunter Watch Available for Purchase

Categories: Doxa, Rolex, Swiss Watch Boutique, Swiss Watch Deals & Steals

Celebrate the evolution of the world’s best dive watch with this stunning re-interpretation of the classic Doxa SUB300T. Limited to 500 pieces, here’s your chance to own a piece of a history. A genuine collector’s item from the world’s leading … Read More

Tweet Facebook LinkedIn Comment
Related Posts
October 25, 2011

Swiss Watch Brands’ ‘Digital IQ’ Ranked

Categories: Breitling, IWC, Jaeger-LeCoultre, Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, TAG Heuer, Vacheron Constantin

In our previous post, we cited the first-ever Digital IQ Index for watches & jewelry companies. Today, we are going to reveal the highlights of the rankings. The highest scoring Swiss watch brand overall was Jaeger-LeCoultre at #3 overall with … Read More

Tweet Facebook LinkedIn Comment
Related Posts
October 20, 2011

L2: Watch Brands Fail ‘Digital IQ’ Test

Categories: Jaeger-LeCoultre, Movado, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News

L2, the New York City-based thinktank, is out with its first-ever Digital IQ Index for watches & jewelry companies. Gray market fears, counterfeit concerns, pricing opacity, and retailer/brand conflict have contributed to an environment that makes it tough for these … Read More

Tweet Facebook LinkedIn Comment
Related Posts
September 28, 2011

eBay Pulse: Rolex Most Searched for Brand

Categories: Breitling, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer

According to eBay Pulse, a daily snapshot of current trends on the popular auction site, the ten most popular watch brands by “searches” is as follows: Rolex Omega Tag Heuer Tissot Breitling Fossil Swatch Seiko Longines Casio Any surprises?

Tweet Facebook LinkedIn Comment
Related Posts