Category Archives: Rolex

December 30, 2011

Third Annual Best of Swiss Watch Wire: 2011 Edition

Categories: Baselworld, Rolex, Swatch, Swiss Watch Wire

As we look forward to an exciting new year, it’s time once again to see which posts you liked, as well as our own personal favorites from 2011. Here are the top 5 Editor’s Picks and top 5 Reader Favorites … Read More

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November 15, 2011

Rolex Rolls Dice on Tiger Woods

Categories: Rolex, Swiss Watch News, TAG Heuer

In late 2009, we reported that TAG Heuer dropped Tiger Wood's as a brand ambassador after what CEO Jean-Christophe Babin described tactifully as "recent events" surrounding the golfer. TAG Heuer joined AT&T, Accenture, Gatorade and Gillette in jettisoning their relationship … Read More

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November 4, 2011

Rare Collector Doxa SUB4000T Sharkhunter Watch Available for Purchase

Categories: Doxa, Rolex, Swiss Watch Boutique, Swiss Watch Deals & Steals

Celebrate the evolution of the world’s best dive watch with this stunning re-interpretation of the classic Doxa SUB300T. Limited to 500 pieces, here’s your chance to own a piece of a history. A genuine collector’s item from the world’s leading … Read More

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October 25, 2011

Swiss Watch Brands’ ‘Digital IQ’ Ranked

Categories: Breitling, IWC, Jaeger-LeCoultre, Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, TAG Heuer, Vacheron Constantin

In our previous post, we cited the first-ever Digital IQ Index for watches & jewelry companies. Today, we are going to reveal the highlights of the rankings. The highest scoring Swiss watch brand overall was Jaeger-LeCoultre at #3 overall with … Read More

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October 20, 2011

L2: Watch Brands Fail ‘Digital IQ’ Test

Categories: Jaeger-LeCoultre, Movado, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News

L2, the New York City-based thinktank, is out with its first-ever Digital IQ Index for watches & jewelry companies. Gray market fears, counterfeit concerns, pricing opacity, and retailer/brand conflict have contributed to an environment that makes it tough for these … Read More

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September 28, 2011

eBay Pulse: Rolex Most Searched for Brand

Categories: Breitling, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer

According to eBay Pulse, a daily snapshot of current trends on the popular auction site, the ten most popular watch brands by “searches” is as follows: Rolex Omega Tag Heuer Tissot Breitling Fossil Swatch Seiko Longines Casio Any surprises?

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August 15, 2011

Rolex King of Watch Advertisers, Again

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer

As usual, Swiss watchmakers are well represented among the top watch advertisers in the US in 2010. This data, compiled by Kantar Media, reflects the strength of the Swiss watch presence in the US. However, total spending for watch advertising, … Read More

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Which Swiss Watch Brand Is Most Overrated? Vote!

Categories: Doxa, Omega, Other Swiss Watch Brands, Patek Philippe, Polls & Surveys, Rolex, TAG Heuer

Which Swiss Watch Brand Is Most Overrated? If you choose "Other," please take a moment to comment on which brand is most overrated. Thanks for your interest.

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Rolex Opens Its First New York City Boutique

Categories: Rolex, Swiss Watch News

Rolex’s first New York City boutique opened this week. The store occupies about one-third of the space of a new Tourneau concept store designed by Eight Inc., the famous folks behind the Apple retail stores. You can find it at … Read More

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Our 5 Favorite Swiss Watches from Baselworld 2011

Categories: Baselworld, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Reviews

This is the first in a series of posts over the next month that will cover some of the highlights of the world’s biggest and most important watch fair held each March in Basel, Switzerland. To kick off the series, … Read More

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