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Extensive Coverage of Baselworld 2012 Begins Now
Categories: Baselworld, Swiss Watch News, Swiss Watch Wire
A Short History of Watches
Categories: IWC, Other Swiss Watch Brands, Patek Philippe, Swiss Watch Tips & Trivia
Introducing Swiss Watch Wire
Categories: Swiss Watch Boutique, Swiss Watch Wire
The Swiss Watch Boutique blog has become Swiss Watch Wire, the premiere digital destination for all things related to Swiss watches, including industry news, tips, trivia, handy links to manufacturer sites, and watch education. Thank you for being part of … Read More
Requirements for the Coveted Geneva Seal Just Got a Lot Tougher
Categories: Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia, Vacheron Constantin
The coveted Geneva Seal was created in 1886 to identify timepieces built following Geneva’s traditional watchmaking standards. Up until now, only a watch movement manufactured in Geneva and meeting 12 strict quality criteria was needed to get the seal. But … Read More
Swiss Court: Swatch Group Can Reduce Watch Part Supplies
Categories: Omega, Other Swiss Watch Brands, Swatch, Swiss Watch News
In late December, a Swiss court decided that the Swatch Group—owner of brands such as Omega, Hamiliton, Rado, Tissot, Blancpain, and many others—can reduce deliveries of watch components beginning in 2012, rejecting arguments from rivals who said such a move … Read More
Third Annual Best of Swiss Watch Wire: 2011 Edition
Categories: Baselworld, Rolex, Swatch, Swiss Watch Wire
Find Swiss Watches Easily with WatchRecon
Categories: Swiss Watch Tips & Trivia
Not long ago, if you were looking for that exotic vintage, collector's special, or plain-old mint timepiece from a private seller, you had to go to eBay, Watchuseek, TimeZone, or some such site. That journey might prove fruitless and time-consuming. … Read More
An Officine Autodromo Watch Is Like an Italian Racing Car with a Swiss Motor
Categories: Other Swiss Watch Brands, Swiss Watch News
Rolex Rolls Dice on Tiger Woods
Categories: Rolex, Swiss Watch News, TAG Heuer
In late 2009, we reported that TAG Heuer dropped Tiger Wood's as a brand ambassador after what CEO Jean-Christophe Babin described tactifully as "recent events" surrounding the golfer. TAG Heuer joined AT&T, Accenture, Gatorade and Gillette in jettisoning their relationship … Read More
Omega Develops Ceramic-Metal Fusion to Create Stunning Seamaster Variant
Categories: Glossary & Terms, Omega, Swiss Watch News, Swiss Watch Tips & Trivia
Omega is pushing the boundaries of watch technology with the Seamaster Planet Ocean Liquidmetal Limited Edition watch (see video above). It’s the first watch to combine cermaic with Liquidmetal—an alloy made up of beryllium, zirconium, copper, nickel, and titanium. This … Read More


