Category Archives: Other Swiss Watch Brands

Which Swiss Watch Brand Is Most Overrated? Vote!

Categories: Doxa, Omega, Other Swiss Watch Brands, Patek Philippe, Polls & Surveys, Rolex, TAG Heuer

Which Swiss Watch Brand Is Most Overrated? If you choose "Other," please take a moment to comment on which brand is most overrated. Thanks for your interest.

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Swatch Group CEO: USA Is ‘Third-World’ Watch Country

Categories: Omega, Other Swiss Watch Brands, Swatch

In an extraordinarily frank interview with Joe Thompson in the June 2011 edition of WatchTime, Swatch Group CEO Nick Hayek Jr. says the state of watch retailing in America is “at the level of a third-world country.” Hayek throws the … Read More

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Swiss Watches Move Beyond Stainless Steel – Part 2

Categories: Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia

In this second of a two-part series, we go beyond stainless steel and gold to look at emerging materials used in watch cases and bands. Titanium. An amazing 30 percent stronger than steel yet 50 percent lighter, titanium has gone … Read More

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The 3 Big Watch Trends from Baselworld 2011

Categories: Baselworld, Omega, Other Swiss Watch Brands, Patek Philippe, Swiss Watch News

This is the last in a series of posts that takes a look back at the world's biggest and most important watch show in 2011. Here's an overview of some of the timepiece trends that emerged in Baselworld this year. … Read More

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The 4 Most Unusual Swiss Watches from Baselworld 2011

Categories: Baselworld, Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia

1. HD3 Slyde features a tactile screen that moves vertically and horizontally and time “modules” available for download. 2. Vogard Datezoner is the world’s first chronograph to use a bezel to set the date and time zone; also the first … Read More

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Our 5 Favorite Swiss Watches from Baselworld 2011

Categories: Baselworld, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Reviews

This is the first in a series of posts over the next month that will cover some of the highlights of the world’s biggest and most important watch fair held each March in Basel, Switzerland. To kick off the series, … Read More

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Swatch Group to Increase Workforce

Categories: Omega, Other Swiss Watch Brands, Swatch, Swiss Watch News

 Swatch plans to beef up its workforce by 6 percent as it struggles to keep up with booming demand boost  for its products. According to the Financial Times, the company is looking to add 1,500 jobs in production and disribution … Read More

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Zenith’s Xtreme Tourbillon Gets Extreme Treatment from Amazon Reviewers

Categories: Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia

The Zenith Men’s 96.0529.4035/51.M Defy Xtreme Tourbillon Titanium Chronograph Watch retails for $145,000 but on Amazon.com, it can be had for “just” $86,999.99, which makes it a “bargain” on the world’s leading e-commerce site. That’s prompted some watch enthusiasts and/or … Read More

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Edox Hopes ‘Spiderman’ Will Drive Brand to New Heights

Categories: Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia

Edox, the small Swiss watchmaker that’s part of the SWI Group, hopes that an exclusive deal with Marvel Entertainment and Columbia Pictures’ Spiderman franchise will give the company new exposure and drive sales. Each cast member (Andrew Garfield, Martin Sheen, … Read More

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Reader Favorites, Our Favorites: The Most Popular SWW Stories of 2010

Categories: Baselworld, Other Swiss Watch Brands, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, Swiss Watch Wire

As we celebrate the beginning of a New Year, it’s a great time to look back at our favorite and most popular posts of 2010. Here are the top 5 Editor’s Picks and top 5 Reader Favorites (as measured by … Read More

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