Category Archives: Omega

Swiss Court: Swatch Group Can Reduce Watch Part Supplies

Categories: Omega, Other Swiss Watch Brands, Swatch, Swiss Watch News

In late December, a Swiss court decided that the Swatch Group—owner of brands such as Omega, Hamiliton, Rado, Tissot, Blancpain, and many others—can reduce deliveries of watch components beginning in 2012, rejecting arguments from rivals who said such a move … Read More

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Omega Develops Ceramic-Metal Fusion to Create Stunning Seamaster Variant

Categories: Glossary & Terms, Omega, Swiss Watch News, Swiss Watch Tips & Trivia

Omega is pushing the boundaries of watch technology with the Seamaster Planet Ocean Liquidmetal Limited Edition watch (see video above). It’s the first watch to combine cermaic with Liquidmetal—an alloy made up of beryllium, zirconium, copper, nickel, and titanium. This … Read More

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Swiss Watch Brands’ ‘Digital IQ’ Ranked

Categories: Breitling, IWC, Jaeger-LeCoultre, Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, TAG Heuer, Vacheron Constantin

In our previous post, we cited the first-ever Digital IQ Index for watches & jewelry companies. Today, we are going to reveal the highlights of the rankings. The highest scoring Swiss watch brand overall was Jaeger-LeCoultre at #3 overall with … Read More

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eBay Pulse: Rolex Most Searched for Brand

Categories: Breitling, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer

According to eBay Pulse, a daily snapshot of current trends on the popular auction site, the ten most popular watch brands by “searches” is as follows: Rolex Omega Tag Heuer Tissot Breitling Fossil Swatch Seiko Longines Casio Any surprises?

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Rolex King of Watch Advertisers, Again

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer

As usual, Swiss watchmakers are well represented among the top watch advertisers in the US in 2010. This data, compiled by Kantar Media, reflects the strength of the Swiss watch presence in the US. However, total spending for watch advertising, … Read More

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Which Swiss Watch Brand Is Most Overrated? Vote!

Categories: Doxa, Omega, Other Swiss Watch Brands, Patek Philippe, Polls & Surveys, Rolex, TAG Heuer

Which Swiss Watch Brand Is Most Overrated? If you choose "Other," please take a moment to comment on which brand is most overrated. Thanks for your interest.

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Swatch Group Looks to Reduce Role as Component Supplier

Categories: Omega, Swatch, Swiss Watch News

The Swatch Group has reportedly sought approval from the Swiss government to reduce its role as a supplier of watch components to rivals so it can focus on selling finished watches, which have much higher margins. The Swiss Cartel Act … Read More

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Swatch Group CEO: USA Is ‘Third-World’ Watch Country

Categories: Omega, Other Swiss Watch Brands, Swatch

In an extraordinarily frank interview with Joe Thompson in the June 2011 edition of WatchTime, Swatch Group CEO Nick Hayek Jr. says the state of watch retailing in America is “at the level of a third-world country.” Hayek throws the … Read More

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The 3 Big Watch Trends from Baselworld 2011

Categories: Baselworld, Omega, Other Swiss Watch Brands, Patek Philippe, Swiss Watch News

This is the last in a series of posts that takes a look back at the world's biggest and most important watch show in 2011. Here's an overview of some of the timepiece trends that emerged in Baselworld this year. … Read More

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Our 5 Favorite Swiss Watches from Baselworld 2011

Categories: Baselworld, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Reviews

This is the first in a series of posts over the next month that will cover some of the highlights of the world’s biggest and most important watch fair held each March in Basel, Switzerland. To kick off the series, … Read More

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