Category: Movado

Movado’s ‘Captain’ Series Celebrates Yankee Baseball Legend Derek Jeter

Categories: Movado, Swiss Watch News, Watch & Celebrities, Watch & Sports

Movado is out with a series of limited edition watches that recognize Yankee legend Derek Jeter’s last season. The Movado Bold, which can be had in two variants and is pictured above, features the familiar blue and gray accents instantly … Read More

Why are Swiss Watches Prized?

Categories: Audermars Piguet, Blancpain, Breitling, Doxa, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Movado, Omega, Other Swiss Watch Brands, Patek Philippe, Piaget, Richard Mille, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer, Ulysse Nardin, Vacheron Constantin, Zenith

Swiss watches are at the peak of the industry. Why? Because almost every important innovation in wristwatch technology was born in Switzerland, including the first water-proof watch, the first chronograph, the first automatic, the first quartz watch, the first featuring … Read More

Why Are Watch Hands Always at 10 and 2 in Advertisements?

Categories: Movado, Swiss Watch Tips & Trivia

Have you ever noticed that watch advertisements always seem to show the hands at 10:10–that is one hand at the 10 position and the other at the 2 position? An old myth says that this is in honor of the … Read More

What Is a Hidden Deployment Clasp?

Categories: Movado, Swiss Watch Tips & Trivia

You may have seen or heard the term “hidden deployment clasp” in reference to a watch and wondered what the heck that means. You wouldn’t be the first. Also known as a push button or butterfly clasp, it’s the link … Read More

L2: Watch Brands Fail ‘Digital IQ’ Test

Categories: Jaeger-LeCoultre, Movado, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News

L2, the New York City-based thinktank, is out with its first-ever Digital IQ Index for watches & jewelry companies. Gray market fears, counterfeit concerns, pricing opacity, and retailer/brand conflict have contributed to an environment that makes it tough for these … Read More

Rolex King of Watch Advertisers, Again

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Advertising

As usual, Swiss watchmakers are well represented among the top watch advertisers in the US in 2010. This data, compiled by Kantar Media, reflects the strength of the Swiss watch presence in the US. However, total spending for watch advertising, … Read More

Movado Shutters Retail Boutiques

Categories: Movado, Swiss Watch News

Movado is shutting the doors on its money-losing U.S. retail boutiques on June 30th. The retail boutiques, which opened in 1998, sell clocks, watches, jewelry, leather goods, pens, and accessories. But while they accounted for $30 million in annual revenue, … Read More

Swiss Companies Dominate US Advertising Market for Watches

Categories: Breitling, Movado, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch News, TAG Heuer, Watch Advertising

Swiss watchmakers once again dominated the list of watch advertisers in the US in 2007. This data, compiled by TNS Media Intelligence, reflects the strength of the Swiss watch market in the US. Just five years ago only two companies … Read More