Category: Breitling

Why are Swiss Watches Prized?

Categories: Audermars Piguet, Blancpain, Breitling, Doxa, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Movado, Omega, Other Swiss Watch Brands, Patek Philippe, Piaget, Richard Mille, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer, Ulysse Nardin, Vacheron Constantin, Zenith

Swiss watches are at the peak of the industry. Why? Because almost every important innovation in wristwatch technology was born in Switzerland, including the first water-proof watch, the first chronograph, the first automatic, the first quartz watch, the first featuring … Read More

More Scenes from Baselworld 2014

Categories: Baselworld, Blancpain, Breitling, Other, Other Swiss Watch Brands, Swiss Watch News

As Baselworld kicks into high gear, we’re back to bring our readers a little closer to the action. Here’s a few new photos from the world’s premiere watch fair. The show runs through April 3, 2014 and offers a unique overview … Read More

Swiss Chronometer Watches and the COSC

Categories: Breitling, IWC, Omega, Other Swiss Watch Brands, Rolex, Swiss Watch Tips & Trivia

A chronometer refers to a very select group of watches tested and certified to meet certain precision standards. The Swiss Official Chronometer Testing Institute (COSC), founded in 1973, is the official testing agency for Swiss manufacturers seeking this prestigious designation. … Read More

4 Swiss Watch Stories You Might Have Missed in 2013

Categories: Audermars Piguet, Baselworld, Breitling, Federation of the Swiss Watch Industry, Other Swiss Watch Brands, Swiss Watch Boutique, Swiss Watch News

From the opening of Baselworld’s cavernous new $450 million exhibition hall to the launch of Swatch’s revolutionary Sistem51, 2013 was a memorable one for Swiss watch enthusiasts and watchers. Here are four stories that we didn’t cover but think you should … Read More

David Beckham Becomes New Face of Breitling for Bentley

Categories: Breitling, Swiss Watch News, Watch & Cars, Watch & Celebrities, Watch & Sports, Watch Advertising

The Breitling for Bentley marriage is already a star-studded one. Now the power couple is making it a Ménage à Trois, in a manner of speaking, by announcing that retired soccer superstar David Beckham is the new face of the collection. These advertisements … Read More

Breitling Introduces Emergency II for Thrill Seekers and Those that Wish They Were

Categories: Baselworld, Breitling, Watch Reviews

Breitling’s big splash at Baselworld this year comes in the form of the Emergency II watch, the ultimate wrist-worn global distress beacon. The watch features both analog and digital transmitters capable of broadcasting your location up to 90 miles away … Read More

Beckham Is New Face of Breitling

Categories: Breitling, Swiss Watch News, Watch & Celebrities

Soccer superstar David Beckham is the new face of Breitling. Beckham will promote Breitling’s Transocean Chronograph Unitime Worldtimer (see above and below). According to a press release, Beckham says he’s “been a long-time admirer of Breitling. As a company they … Read More

Swiss Watch Advertising Jumps in 2011

Categories: Breitling, Other Swiss Watch Brands, Rolex, Swiss Watch News, Watch Advertising

In another sign that the Swiss watch market continues to grow even in the face of economic headwinds, Kantar Media and WatchTime report that spending on watch advertising in the United States jumped 16 percent in 2011 to $365 million. … Read More

Swiss Watch Brands’ ‘Digital IQ’ Ranked

Categories: Breitling, Hublot, IWC, Jaeger-LeCoultre, Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, TAG Heuer, Vacheron Constantin, Watch & Social Media

In our previous post, we cited the first-ever Digital IQ Index for watches & jewelry companies. Today, we are going to reveal the highlights of the rankings. The highest scoring Swiss watch brand overall was Jaeger-LeCoultre at #3 overall with … Read More

eBay Pulse: Rolex Most Searched for Brand

Categories: Breitling, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch Tips & Trivia, TAG Heuer

According to eBay Pulse, a daily snapshot of current trends on the popular auction site, the ten most popular watch brands by “searches” is as follows: Rolex Omega Tag Heuer Tissot Breitling Fossil Swatch Seiko Longines Casio Any surprises?