Category Archives: Baselworld

March 14, 2012

Swiss Watchmakers Jump Into New Lines of Business

Categories: Baselworld, Girard-Perregaux, Omega, Other Swiss Watch Brands, TAG Heuer

Some of the world’s most prominent Swiss watchmakers are diversifying into other luxury product areas, such as fine pens, eyewear, and perfume. This comes after years of watching idly as prominent upscale brands such as Montblanc, Gucci, and Porsche launched … Read More

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March 12, 2012

Scenes from Baselworld 2012

Categories: Baselworld, Swiss Watch News

As the world’s most famous watch fair heads into the home stretch, here’s a bird’s eye view into the action at Baselword 2012. The show runs through March 15, 2012 and features 456 Swiss watch manufacturers and more than 1,800 … Read More

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March 10, 2012

A Classic Reinvisioned: Rolex Relaunches the ‘No-Date’ Submariner

Categories: Baselworld, Rolex, Swiss Watch News

Rolex reintroduced it’s classic “no-date” Submariner at Baselworld this week. The watch, formally known as the Rolex Oyster Perpetual Submariner (Ref. 114060), has many small enhancements that are hard to grasp by simply looking at the timeless design, which has … Read More

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March 9, 2012

Buzzworthy at Baselword: Hublot’s $5 Million Swiss Watch

Categories: Baselworld, Other Swiss Watch Brands, Swiss Watch News

Baselworld is filled with buzz-worthy watches but probably no timepiece is getting as much buzz as Hublot’s over-the-top Big Bang variant for women. The watch, which retails for $5 million, features 1,282 diamonds, including six stones which are more than … Read More

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March 8, 2012

Swiss Watch Industry in Buoyant Mood as Baselworld 2012 Opens

Categories: Baselworld, Swiss Watch News

The Swiss watch industry is in a buoyant mood as Baselworld 2012 gets under way. Most industry analysts and watch manufacturers expect 2012 to be a record year with strong demand in Asia and emerging countries more than off-setting any … Read More

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March 7, 2012

Rolex Introduces the ‘Sky Dweller’

Categories: Baselworld, Rolex, Swiss Watch News

Rolex will officially launch the new Sky Dweller tomorrow at Baselworld 2012.

“It’s beautiful,” tennis star Roger Federer says in a marketing video for the new watch. “Sky Dweller is going to be perfect for me.”

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March 6, 2012

Rolex Hints at New ‘Sky Dweller’

Categories: Baselworld, Rolex, Swiss Watch News

Rolex has posted a teaser screenshot of a new model at Rolex.com. The screenshot runs under the “New 2012 Rolex Watches” banner and will only further speculation that this is the new Sky Dweller. We should know the answer in … Read More

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March 5, 2012

Will Rolex Launch the ‘Sky Dweller’ at Baselworld 2012?

Categories: Baselworld, Rolex, Swiss Watch News

There are rumors among Rolex followers that the venerable brand is planning one of the biggest launches of 2012 at Baselworld with the introduction of the Rolex Sky Dweller. Rolex hasn’t commented on the rumor but did file a trademark … Read More

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March 1, 2012

Omega’s Baselworld 2012 Teaser

Categories: Baselworld, Omega

Omega released a video today that shows glimpses of some of the watches it plans to introduce at Baselworld. In a brief statement accompanying the video, Omega said: Each year, the watch and jewellery industry descend on the city of … Read More

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February 23, 2012

Baselworld 2012 iPhone, iPad App Released

Categories: Baselworld, Swiss Watch News, Watch Tech

If you have an iPhone or iPad, you might want to check out the free Baselworld 2012 app. Features include a 3D map that puts you right in the center of the action, all the latest news, detailed information about … Read More

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