US Watch sales had their worst month in seven years in June, a sign that the Apple Watch is depressing demand for traditional timepieces. Retailers sold $375 million of watches during the month, 11 percent less than in June 2014, according to data from NPD Group.
“The Apple Watch is going to gain a significant amount of penetration,” NPD's Fred Levin told Bloomberg in a recent phone interview. “The first couple of years will be difficult for watches in fashion categories.”
Sales of watches costing between $50 and $999 registered big drops in June, especially the $100 to $149.99 sub-category, which saw a 24 percent decline.