Swiss watchmaker TAG Heuer is building a new smartwatch with some powerful friends from Silicon Valley: American technology powerhouses Google and Intel. The watch will go directly against the much-hyped Apple watch. TAG Heuer is charged with the design and manufacture, while Intel will provide important technology components and Google will lend its Android Wear platform for the software.
The watch is due by year end, at which point price and features will be revealed. Core features are thought to include geolocation tracking, altitude measurements, and distance walked.
The move represents a pivot for LVMH head Jean-Claude Biver (pictured above) who had been a critic of smartwatches and Apple's watch in particular. In September, he told German national newspaper Die Welt that the watch had "no sex appeal" and looked "like it was designed by a student in their first trimester."