Watch, Tech Critics Weigh in on Apple Watch

Apple Watch

The Apple Watch has got everyone talking, including some of the most influential watch and tech bloggers, reviewers, and self-appointed experts. Here's a round-up of some of the more thoughtful observations:

John Gruber (Daring Fireball)

The biggest mystery of all to me, though, is this. We know for a fact that people will spend thousands, even tens of thousands, of dollars on watches. As a piece of jewelry, Apple Watch is a worthy entry in the market. It’s not to everyone’s liking, and it may not be to yours, but judging from the initial reaction it’s clearly very appealing to many people. (To my mind, it passes my “Would you consider wearing it before you even see what it does, based solely on what it looks like on your wrist?” test.) But Apple Watch is not just a piece of jewelry, and it’s not a mechanical device. It’s a computer. And all computers have lifespans measured in just a handful of years before obsolescence. If you buy a $6,000 mechanical watch and take care of it, you can expect it to outlive you and become a family heirloom. Paying even $1,000, let alone a multiple of that, for a premium Apple Watch seems like folly if it’s going to be obviated by faster, sleeker, longer-lasting versions in just a few years. 

Ariel Adams (A Blog to Watch)

For a mass-produced product, the Apple Watch is excellent. While it isn’t hand-polished, nor does it have complicated surfaces like those seen on a Swiss timepiece, it is an amazing achievement, not just for Apple, but for the tech industry overall. I’ve never had what is essentially a high-volume, high-end gadget that felt so good in my hands. The sad thing is that most Apple Watch wearers will not be “watch people,” so they really won’t have too much to compare it with.

Ben Clymer (Hodinkee)

Imagine a man who grew up in the middle class, went do a decent school, got an okay job, lives in a nice apartment in some metropolitan town, maybe drives a German car and occasionally splurges on something nice for himself. Do you see him wearing the Apple Watch? I don’t.

John Biggs (TechCrunch)

Apple made watches cool again and new buyers of watches who may or may not have worn watches in the past will be its biggest customers. It will sell millions. That’s why Switzerland should be scared. Because they will now have to compete with Apple and they can’t. So they will have to improve their own wares and make mechanicals and quartz watches much more compelling. I won’t wear an Apple Watch 24/7. I still prefer my Omega Seamaster and my Bell&Ross. But I will wear the Apple Watch when I’m traveling or need to be aware of incoming messages... It’s still a geeky toy, no matter how fancy the band looks. While I can see the Apple eating some of the low end market it won’t touch the higher end. Consumers buy expensive watches for different reasons than they buy the Apple Watch. That’s why Switzerland is safe.

Categories: Apple, Swiss Watch News, Watch Tech, Watch Trends.

Comments (2)

  1. Abe Churnbott

    Apple is going to roll over the Swiss watch industry. Watch out!

  2. Jack Tick Tock

    Surrender, Apple! You—nor anybody else—can challenge the juggernaut of Switzerland’s greatness in the horology world.

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