Top TAG Heuer, Hublot Executive: Apple Watch Has ‘No Sex Appeal’ and Is ‘Too Feminine’

Apple Watch

Apple's new smartwatch looks "too feminine" says Jean-Claude Biver who heads up power Swiss brands like TAG Heuer, Zenith, and Hublot. In an interview with the German national newspaper Die Welt he also criticized the watch for having "no sex appeal" and looking "like it was designed by a student in their first trimester."

Mr Biver is not the only Swiss watch executive to dismiss Apple's watch. Swatch CEO Nick Hayek has also said he was "not nervous" about Apple diving into timepieces because many of the features in the new device were already available in Swiss watches.

Categories: Apple, Hublot, Swatch, Swiss Watch News, TAG Heuer, Watch Tech, Zenith.