Monthly Archives: July 2014

The Witherings Swiss Watch ‘Health Tracker’ Is the Nicest Smartwatch We’ve Seen

Categories: Other, Swiss Watch News, Watch Tech, Watch Trends

If you are like us, then you are probably a bit tired of seeing fitness trackers that look about as elegant and subtle as strapping a small computer to your wrist. Now a French consumer electronics company, Withings, is entering … Read More

The Watch ‘Cover’ and Synthetic Sapphire

Categories: Swiss Watch Tips & Trivia

The transparent cover over the watch face is often called the crystal. That’s because it is usually made of acrylic crystal, mineral crystal, or synthetic sapphire. In some cases, a watch cover may be made from a combination of these … Read More

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Apple Poaches TAG Heuer Executive

Categories: Swiss Watch News, TAG Heuer, Watch Tech

Apple has made a big splash in the Swiss watch world. According to numerous sources, the tech giant has poached Tag Heuer VP of sales and retail, Patrick Pruniaux (pictured far left). Given his background, the move suggests he’ll be … Read More