China Haidian Buys Dreyfuss Group, Rotary

Rotary Chelsea FC Special Edition Watch

China Haidan, the Hong Kong-based owners of Eterna and Corum, have acquired the Dreyfuss Group for $45.3 million (USD). The Dreyfuss Group's lead brand is Rotary, perhaps best known as the official watch of Chelsea FC, a popular soccer club throughout Asia. Rotary has been owned by the Dreyfuss family since its creation in 1895.

The move gives China Haidan a successful mid-market Swiss-made brand that experienced rapid growth in recent years and is now available for purchase in 45 countries.

Categories: Other Swiss Watch Brands, Swiss Watch News, Watch & Sports.

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