London-based Graff Diamonds brought out the bling in a major way on Wednesday with the introduction of the world's most expensive watch, the Graff Hallucination. The $55 million watch is said to be the brainchild of the firm's founder and chair, Laurence Graff.
The Graff Hallucination features a medley of candy-colored diamonds totaling some 110 carats in all. The practically invisible dial tells time although that seems to be an after-thought.
"The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of colored diamonds," Graff said.