In was the most talked about story at Baselworld 2013. Now, after missing their own October 2013 release date, Swatch's Sistem51 is finally hitting retail shelves in Switzerland for approximately $165 USD.
In addition to the blue (ref. SUTS401) previously unveiled, there will also be black (ref. SUTB400), red (ref. SUTR400), and white (ref. SUTW400) variants. The black version comes with a leather strap (the others are silicone) and a slightly different caseback design and the white variant features a more feminine design.
As the name implies, the 19-part automatic movement, developed by ETA and Nivarox, is made of just 51 total parts and features a power reserve of 90 hours. Sistem51’s components are welded together to form a single assembly centered on a single screw.
The movement is made of ARCAP, an alloy of copper, nickel, and zinc, which is highly anti-magnetic.
Sistem51 will be entirely assembled by robots and completely sourced in Switzerland making it truly a 100 percent Swiss-made timepiece. Swatch claims 17 patents on the watch and that it will be virtually maintenance free.
We think they have a massive hit on their hands, especially when they expand their retail footprint beyond Switzerland. What do you think?