Does the Rise of Smartwatches Mean a Repeat of the Swiss Quartz Crisis?

Samsung Galaxy Gear Watch

In the 1970s and 1980s, the Japan-led push into quartz watch technology nearly put the Swiss watch industry out of business. Slow to respond, Swiss timekeepers were on their knees by the time they did; in the meantime, hundreds of firms went bankrupt and shuttered their doors. 

It took the launch of the ingenious Swatch, itself embracing quartz technology, to beat back the revolution from Asia that threatened to crush Swiss hopes.

Michael Wolf at now asks if we aren't headed for a repeat of the Quartz crisis. The move to wearable computing is led by deep-pocketed tech titans like Samsung (pictured above), Apple, and Google. So far, the Swiss, with the exception of Hyetis, Tissot, and Tag Heuer, have done little in response.

Will Switzerland jump in the smartwatch game? Do they need to stay relevant? What do you think?

Categories: Swatch, Swiss Watch News, TAG Heuer, Watch Tech.

Comments (3)

  1. Johnson Bailster

    Swiss watches are differentiated. That kind of showy tech is not their sweet spot. They need to focus on what they do best: marrying beautiful art and mechanical tech. Fool’s errand if they try and compete on technology.

  2. Pingback: How does the # of Jewels in Swiss Watches affect the watch in whole? | Latest Breaking

  3. Swiss Watch Wire

    Good point Johnson. Well put.

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