On June 21st, the Swiss parliament voted to tighten criteria around products labeled "Swiss-made," which ends a six-year-long protracted fight and handing the country's largest watchmakers, like the Swatch Group, a big victory.
The new rules mean watches stamped "Made in Switzerland" must have at least 60 percent of its raw materials from Switzerland. The previous rules, which had been in effect since 1971, only referred to watch's movement; the new rules affect the entire watch, including cases, bracelets, hands, covers, and dials.
Smaller watchmakers, such as Mondaine, say the restrictions are too tight and may drive them to produce watches in China or out of business all together. But large manufacturer's counter that it will encourage more production in Switzerland and increase consumer trust in the products.