Switzerland Moves to Tighten Criteria Around ‘Swissness’ of Swiss Made Watches

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Switzerland is one-step closer to tightening the 40-year-old laws on what constitutes a Swiss made product after the upper house of parliament narrowly adopted the lower house's position of only allowing the label when 60 percent of the item originates in Switzerland.

The current law states only 50 percent of the value of the watch movement be Swiss.

"I'm very pleased, a decisive step has been made on the way to tighter rules," Swiss watch federation Chairman Jean-Daniel Pasche said, adding he was hopeful the bill might get adopted during parliament's current session that ends later this month; if so, it will likely become law in 2014.

But some watch manufacturers, such as Mondaine, have said the move only benefits Switzerland's biggest watchmakers who can easily absorb the costs of more expensive watch components; smaller firms, on the other hand, might be forced to raise prices or even shutter their business completely.

Categories: Other Swiss Watch Brands, Swiss Watch News.

Comments (1)

  1. I am not sure if I want to laugh or cry at this “good” news. When I laugh, I find that I am in so much pain that I find myself crying. And when I begin to cry, I am almost tickled pink when I think what a mockery it all is.

    What is Swiss made? What does that mean? Everyone here should already know, the mockery that some Swiss companies make of any lawful ruling over what defines a watch as being “Swiss Made”:

    For example, some Swiss companies make their watches in uh-hum, cough-cough, China then make the dial in Switzerland. Then proudly put “Swiss Made” on the Dial, because, well, in truth, the dial is Swiss Made, (LOL, and don’t forget to cry here)!

    Others have put their corporate Insignia over Chinese plants, to make them “Swiss”, so that they can build “Swiss” parts, before shipping them back to Switzerland. No crime done here. As it is a Swiss company abroad, even if it is in China, while the main company resides still in Switzerland. It is almost as if, those parts never left “Switzerland” in the first place. Oh, oh! I am crying now, but I just have to laugh despite my many tears!

    And, please. Please don’t forget the parts which are subcontracted to China and then shipped back to Switzerland to be assembled and then stamped “Swiss Made”. After all, the stamp press or CNC machine is… bona fide “Swiss Made”, after all.

    I am truly confused: Is my crying stronger than my laughing? Or is it the other way around? I l will leave that for you to decide.

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