Swatch CEO Nick Hayek stunned Baselworld Thursday with the introduction of the revolutionary Swatch Sistem51 [also referred to as System 51]. As the name implies, the automatic movement, developed by ETA and Nivarox, is made of just 51 parts and features a power reserve of 90 hours. Sistem51’s components are welded together to form a single assembly centered on a single screw.
The movement is made of ARCAP, an alloy of copper, nickel, and zinc, which is highly anti-magnetic.
Hayek says Sistem51 will be entirely assembled by robots and completely sourced in Switzerland making it truly a 100 percent Swiss-made timepiece. The price isn't set yet but is thought to be in the $135 USD range. The watch will debut in October of 2013.
Would you buy one?