There's widespread speculation among analysts and journalists who follow Apple that the tech giant is on the verge of stepping into the watch market. If those rumors are correct, should the Swiss watch industry feel threatened?
Our inclination is to say no. Apple is likely to launch an intelligent and connected watch and the only major Swiss watch company with aspirations to incorporate sophisticated technology is Tissot, notably with its T-Touch line.
The Swiss watch industry is a different beast by-and-large producing watches that on average sell for $685 US dollars. That's a different price point, a different customer, a different aspirational experience—more about the fusion of art and engineering than tech and engineering. The watch form factor is simply the easiest way to create a wearable mobile device that takes advantage of mobile computing technology such as cheap sensors, better battery life, and improved voice recognition.
On the other hand, current "smart" watches from niche companies like Pebble probably have a lot to fear.
What do you think?