The Luxury Institute, a New York-based think tank, says Breguet ranks highest in its annual luxury watch brand status survey of participants earning at least $200,000 per year with a minimum of $5 million in net worth. Patek Philippe finished second, followed closely by Boucheron and Rolex.
France's Boucheron is the only non-Swiss watch brand in the top grouping, while Rolex is easily the best known and most widely purchased.
The ratings are based on a combination of product design, customer service experience, and reputation.
Survey participants reported average income of $682,000 and an average net worth of $14.6 million.