L2, the NYU-based think tank, is out with its annual look study study which ranks the digital competence of 47 brands -- mostly Swiss -- across four dimensions: Site, Digital Marketing, Social Media, and Mobile.
Brand efforts were measured against more than 675 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble.
Among Swiss watch companies, Tissot led the way with Victorinox also receiving the coveted "Gifted" rating from L2. The top 10 are shown in the table below.
A video overview of the report follows. If you register with L2, you can read the entire report for free.