Many buyers think that buying an expensive watch is like buying a bottle of precious wine. Purchase the item and enjoy, right? That might be the case with vino but it couldn't be further from the truth with pricey timepieces, especially if they house complicated mechanical movements. These need to regularly serviced every four or five years and this can be an involved and expensive process lasting months and costing as much as the original purchase.
For example, to service a pricey movement, a watchmaker must first disassemble. Next, the parts are placed in a chemical solution to dissolve oil, dirt, and dust. Finally, lubricants are applied before careful reassembly. It is a highly technical job that requires an experienced watchmaker.
In the past 10 years, the number of mechanically sophisticated watches has grown exponentially, just as the number of qualified watchmakers has decreased. This combination is creating a potential servicing time bomb for the manufacturers.