Omega Beats Rolex at Ryder Cup

Golf's Ryder Cup is usually a showdown between the best American and best European players. But this year, there's an added rivalry being played out off the greens.

The PGA of America recently ended its 17-year sponsorship with Rolex and signed a five-year deal with Omega, its top rival. Rolex has pretty much "owned" golf since 1967 but now Omega is threatening to change that and it has resulted in some ugly collateral damage. For example, Omega ambassador and golf icon Greg Norman was banned from a Ryder Cup press conference this week because this year's event is sponsored by Rolex.

The European Tour, which has joint ownership of the Ryder Cup with the PGA of America has an exclusive and longtime relationship with Rolex. But since the Ryder Cup is taking place in Chicago this year, Rolex has been banned from the premises. When the Ryder Cup moves back to Scotland in 2014, it will be Omega that will be unwelcome.

Does feel like children fighting in a sandbox or just fierce business rivals battling for turf? Sound off in the comments below.

Categories: Omega, Other, Rolex, Swiss Watch News, Watch & Sports.

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