In another sign that the Swiss watch market continues to grow even in the face of economic headwinds, Kantar Media and WatchTime report that spending on watch advertising in the United States jumped 16 percent in 2011 to $365 million.
Rolex ($46.9 million) and Breitling ($26.5 million) continue to lead the way for Swiss watchmakers. TAG Heuer is number three at $19.8 million spent.
Bulova (now part of Japan's Citizen Group) spent $26.4 million to lead non-Swiss watch manufacturers.
The French luxury brands turned in strong performances with Cartier ($21.1 million), Chanel ($17.7 million), Louis Vuitton ($7.2 million), Montblanc ($6.4 million), and Dior ($5.3 million) leading the way. Although these brands tend to make Swiss made watches, they aren't counted as Swiss companies here.
The top 10 Swiss watch advertisers are listed below. Any surprises?