5 Watch Design Trends from Baselworld 2012

Glycine Airman SST Chronograph

As always, Baselworld is ground zero for emerging trends and themes on the product front. Here's where watch design seem to be headed in 2012 and beyond:

  1. The trend we first saw in 2010 toward understated and classic watch designs has accelerated in part because consumers in emerging markets, like China, prefer them. That means many vintage and retro watch designs based on past, successful models.
  2. Ceramic seems to be the consensus alternative material of choice for cases and bezels.
  3. Mesh bracelets, once popular in the 1960s and 1970s, are catching on again.
  4. Two-tone watch designs, especially gold and steel, are popular.
  5. World and multi-zone timers, such as the Glycine Airman SST 12 (pictured above), are in high demand.
Categories: Baselworld, Other Swiss Watch Brands, Swiss Watch News, Watch Reviews, Watch Trends.

Comments (5)

  1. David Johnston

    That Glycine Airman SST 12 is a real looker. I haven’t always been impressed with their design but this one is special. The peach on the inside of the bezel is unique. Great job Glycine!

  2. Agree on the two-tone watch designs. Although IMO I saw the carbon fiber watches were coming back to the industry

  3. Swiss Watch Wire

    Yes, but I’m not sure they ever went away?

  4. Swiss Watch Wire

    We agree.

  5. Pingback: Rewind: Our 4th Annual Look at the Best of Swiss Watch Wire for 2012 | Swiss Watch Wire

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