On April 25th, Swiss luxury watch manufacturer IWC opened the doors to its first boutique store in the United States. The Manhattan-based Madison Avenue flagship is the largest IWC store in the world.
"The opening of this flagship boutique in New York City is very special for us," explains IWC CEO Georges Kern. "It reflects our unique identity and provides an exceptional customer experience."
IWC also launched a new watch to commemorate the event: the IWC Big Pilot's Watch Edition Muhammad Ali. Limited to 250 pieces, this striking timepiece is dedicated to the boxing icon and is modeled on the original Big Pilot's Watch from 1940.
Ali's daughter, Miya, represented him at the event.