Some of the world's most prominent Swiss watchmakers are diversifying into other luxury product areas, such as fine pens, eyewear, and perfume. This comes after years of watching idly as prominent upscale brands such as Montblanc, Gucci, and Porsche launched successful Swiss watch lines. Bovet is the latest Swiss watch brand to fight back with the introduction of a branded perfume at Baselworld this week.
- Omega offers a toilet water aimed at Seamaster Aqua Terra buyers
- Ulysse Nardin recently launched a limited-edition fountain pen
- Tag Heuer features "avant-garde" eyewear on its website
- Girard-Perregaux has introduced branded cufflinks