Monthly Archives: October 2011

October 25, 2011

Swiss Watch Brands’ ‘Digital IQ’ Ranked

Categories: Breitling, Hublot, IWC, Jaeger-LeCoultre, Omega, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News, Swiss Watch Tips & Trivia, TAG Heuer, Vacheron Constantin

In our previous post, we cited the first-ever Digital IQ Index for watches & jewelry companies. Today, we are going to reveal the highlights of the rankings. The highest scoring Swiss watch brand overall was Jaeger-LeCoultre at #3 overall with … Read More

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October 20, 2011

L2: Watch Brands Fail ‘Digital IQ’ Test

Categories: Jaeger-LeCoultre, Movado, Other Swiss Watch Brands, Patek Philippe, Rolex, Swiss Watch News

L2, the New York City-based thinktank, is out with its first-ever Digital IQ Index for watches & jewelry companies. Gray market fears, counterfeit concerns, pricing opacity, and retailer/brand conflict have contributed to an environment that makes it tough for these … Read More

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October 13, 2011

Why Swiss Watches Are Becoming More Expensive

Categories: Swiss Watch News

In a recent post, we discussed how the Swiss franc is up 25 percent in 2011 against the US dollar forcing watch manufacturers to raise prices. But as you can see below, this trend isn't new. In early 2007, 1 … Read More

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October 5, 2011

Jaeger-LeCoultre Releases 80th Anniversary Reverso

Categories: Jaeger-LeCoultre, Swiss Watch News

One of the world’s most iconic timepieces is celebrating its 80th anniversary this year. The story of how Jaeger-LeCoultre’s Reverso came to be isn’t well know–until know. For example, César de Trey, a wealthy Swiss businessman, is said to be responsible … Read More

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