Swiss Watch Exports Continue to Defy Gravity

Despite the continuing instabilty in the global financial system, the Swiss watch industry keeps chugging along seemingly unaffected by the malaise. The Federation of the Watch Industry (FH), is out with year-over-year results for the first six months of 2011 and they are very impressive. Some of the reasons for surging demand, despite a challenging economic environment, include:

  • Renewed interest in gold watches
  • Strong demand for lower-priced Swiss watches
  • Growing demand for Swiss watches in rapidly developing countries, especially China

The details follow below which show country rank, sales, and percentage change compared to the same period (January-June) last year.

  Rank Country Sales* +/- Change
  1. Hong Kong 1,743.4 +23.6%
  2. United States 906.3 +19.6%
  3. China 715.1 +47.8%
  4. France 623.2 +24.6%
  5. Singapore 505.3 +29.2%
  6. Italy 496.1 +5.6%
  7. Germany 395.5 +10.4%
  8. Japan 380.1 +5.2%
  9. United Arab Emirates 357.5 +28.4%
  10. United Kingdom 287.5 +5.5%
  11. South Korea 171.5 +30.6%
  12. Spain 167.8 +8.6%
  13. Taiwan 166.0 +8.9%
  14. Saudi Arabia 135.6 +26.8%
  15. Thailand 128.9 +42.7%

* Millions of Swiss Francs. At the time of this writing, 1 Swiss Franc equals 1.30 US dollars.
Source: Federation of the Swiss Watch Industry (FH)

Categories: Federation of the Swiss Watch Industry, Swiss Watch News.

Comments (1)

  1. The swiss watch is the best watch in the world. i have has 2 watches which have lasted over 60 years.

    Stuart

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