As usual, Swiss watchmakers are well represented among the top watch advertisers in the US in 2010. This data, compiled by Kantar Media, reflects the strength of the Swiss watch presence in the US.
However, total spending for watch advertising, while rising 26 percent from 2009, is significantly less than the record 2007 year ($387.6 MM in 2007 vs $316.3 MM in 2010).
Despite a drop of nearly 10 percent in adverting expenditures, Rolex remains at the top of the heap followed by Breitling. Bulova has doubled its advertising budget since being taken over by Japan's Citizen in 2008.
Here's the top 10 breakdown by overall rank, Swiss rank, brand, and amount in millions spent. Any surprises?
|Overall Rank||Swiss Rank||Brand||Amount ($ millions)|
Source: Adapted from WatchTime (August 2011)