Edox Hopes ‘Spiderman’ Will Drive Brand to New Heights


Edox, the small Swiss watchmaker that's part of the SWI Group, hopes that an exclusive deal with Marvel Entertainment and Columbia Pictures' Spiderman franchise will give the company new exposure and drive sales.

Each cast member (Andrew Garfield, Martin Sheen, Emma Stone) will wear the Edox of their choice in the film, which is scheduled for release July 3, 2012.

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Comments (4)

  1. Swiss Watches, as one kind of the imperative accessories for human beings, are loved by many people.

  2. the black edition of this watch is truly amazing. i strongly recommend this watch for guys with my taste.. very nice watch and perfect review.


    Buying Watches Online

  3. SWI

    Edox is owned by SWI, not Richemont.

    link to theswigroup.com

    Think “Stuhrling”, “Swiss Legend”, etc, not Carier or Jaeger-LeCoultre.

    link to richemont.com

  4. Swiss Watch Boutique

    Thank you for the correction. Not sure why we forgot Edox’s connection with SWI since we’ve sold Edox in the past.

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