Monthly Archives: January 2011

January 23, 2011

The Rolex Touch Takes a Box of Chocolates to a New Level

Categories: Rolex

Like Tiffany's famous blue box, Rolex's green box says there's something very special inside. In the case of Rolex, that usually means a watch but not always. Around the holidays, it could be an exclusive box of chocolates as pictured … Read More

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January 16, 2011

Zenith’s Xtreme Tourbillon Gets Extreme Treatment from Amazon Reviewers

Categories: Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia

The Zenith Men’s 96.0529.4035/51.M Defy Xtreme Tourbillon Titanium Chronograph Watch retails for $145,000 but on Amazon.com, it can be had for “just” $86,999.99, which makes it a “bargain” on the world’s leading e-commerce site. That’s prompted some watch enthusiasts and/or … Read More

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January 9, 2011

Edox Hopes ‘Spiderman’ Will Drive Brand to New Heights

Categories: Other Swiss Watch Brands, Swiss Watch News, Swiss Watch Tips & Trivia

Edox, the small Swiss watchmaker that’s part of the SWI Group, hopes that an exclusive deal with Marvel Entertainment and Columbia Pictures’ Spiderman franchise will give the company new exposure and drive sales. Each cast member (Andrew Garfield, Martin Sheen, … Read More

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