World Watch Report recently took a look at online behavior and fine watches and found some surprising results. Despite the worldwide economic recession, searches for high-end watches costing $10,000 USD or more were up 14 percent in 2009 compared to the previous year. Blancpain and Jaeger-LeCoultre had increases of more than 100 percent with Audemars Piguet close behind with an impressive 81 percent gain. Zenith (-51 percent) registered the biggest decline.
- IWC was the most searched for brand in 2009.
- The US is number one in terms of geographical origin of search for fine watch terms with the UK in second place.
- Hublot is the big winner in the social media space with 56,000 Facebook fans, far more than any other "Haute Horlogerie" brand.
To read more more about this fascinating study, head on over to HH Magazine for the details.