Swatch Group Upbeat About 2010

Swatch Group expects robust demand to drive increased profits in 2010 after reporting strong results for December 2009 and through the first few weeks of the new year. Mid-range brands such as Tissot, Longines, and Rado have performed strongly even while some of the Swatch Group's luxury brands, such as Blancpain and Breguet, remain weak. Omega's high-profile role as the official timekeeper of the Vancouver Winter Olympics is also seen as boosting sales.

The world's largest watchmaker is considered a barometer for the state of the industry, so this positive outlook is fueling hopes the sector is emerging from its sharpest drop in decline in some twenty years.

Categories: Blancpain, Breguet, Omega, Swatch, Swiss Watch News.

Leave comment

(required)