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Monthly Archives: December 2009
The Lost Art of Watch Engraving?
Categories: Swiss Watch News
This month the Geneva-based Fondation de la Haute Horlogerie asks whether the fine art of engraving watch movements is a lost art. The artistic embellishment of watch cases and movements requires both technical and creative expertise. Skilled professionals draw on … Read More
TAG Heuer Dumps Tiger as US Pitchman
Categories: Swiss Watch News, TAG Heuer
Swiss watchmaker TAG Heuer said Friday that it is eliminating its advertisements in the United States featuring the golf star. TAG Heuer CEO Jean-Christophe Babin told Swiss daily “Le Matin” that the company was responding to “recent events” surrounding the … Read More
Small Swiss Watchmakers Face Tough Times
Categories: Swiss Watch News
The worldwide economic recession has hit small independent watchmakers in Switzerland especially hard as cash-strapped retailers can no longer afford to carry little known brands. According to the New York Times, some companies may not survive without a drastic shift … Read More