WSJ: How to ‘Move’ a 35K Watch in a Recession

The Wall Street Journal published a fun article this week on the tricks watch salespeople use to keep expensive timepieces moving off the shelves and out the door during a recession. These tactics include avoiding any mention of price, bait-and-switch techniques, and emphasizing the "romance" and "value" of pricey watches.

One of many strategies for salespeople include laying "the client’s well-worn watch on a tray between two shiny new ones, creating a contrast that subtly suggests it’s time to upgrade."

Categories: Swiss Watch News.

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