Report: Rolex Is Top Rated Watch Brand

According to a recently released report from the research company Millward Brown Optimor, Rolex is the most valuable watch brand in the world and the fifth most valuable luxury brand (behind Louis Vuitton, Hermes, Gucci, and Chanel).

Millward Brown Optimor's chief executive, Joanna Seddon, told the Financial Times that people buy a Rolex as "an investment, it's like gold; people flee to Rolexes."

Despite the tough economic climate, Rolex's brand value increased 35 percent in 2009 to $5.53 billion, says Millward Brown Optimor.

No other watch company made the top 10.

Categories: Other Swiss Watch Brands, Rolex, Swiss Watch News.

Comments (8)

  1. John K. Smith

    Rolex really is the watch that keeps on ticking. Amazing success, really.

  2. This doesn’t surprise me that Rolex is the top luxury watch brand, however, I’m surprised that it in the top five overall luxury brands. That is impressive that a niche luxury item has become so popular and well known to be amongst those other luxury giants that specialize in many fashion avenues.

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  4. elric of melnibone

    Rolex is the simdol of bad american test. People with sense of style never buy rolex. They buy real swiis wathes instead – Blancpain, Vacheron Constantin, Hublot, or at least Longines.

  5. barry

    So strange. Rolex is the only thing of its type that I have had to pay more for recommended service, than than I paid in original cost. And, I have owned sail boats, motorcycles, cars, and fine art in some quantities.

  6. Hi Barry – Sounds like you’ve had a rare, unfortunate experience. Sorry to hear it.

  7. Of course, everyone knows it.But I think Tag Heuer is giving it rough competition.

  8. Of course, everyone knows it.But I think Tag Heuer is giving it rough competition.

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