Monthly Archives: July 2009

WSJ: How to ‘Move’ a 35K Watch in a Recession

Categories: Swiss Watch News

The Wall Street Journal published a fun article this week on the tricks watch salespeople use to keep expensive timepieces moving off the shelves and out the door during a recession. These tactics include avoiding any mention of price, bait-and-switch … Read More

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Swiss Watch Exports Fall Sharply in Q1 2009

Categories: Swiss Watch News

As we’ve reported in numerous posts, the Swiss watch industry is being battered by the worldwide economic recession. Year-over-year decline to some of Switzerland’s most important markets was dramatic in the first quarter of 2009, according to the Federation of … Read More

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Report: Rolex Is Top Rated Watch Brand

Categories: Other Swiss Watch Brands, Rolex, Swiss Watch News

According to a recently released report from the research company Millward Brown Optimor, Rolex is the most valuable watch brand in the world and the fifth most valuable luxury brand (behind Louis Vuitton, Hermes, Gucci, and Chanel). Millward Brown Optimor’s … Read More

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WatchTime Celebrates 10th Anniversary

Categories: Swiss Watch News

The outstanding watch enthusiast magazine, WatchTime, is celebrating 10 successful years of publication with its upcoming September 2009 issue. The issue will look back over the past decade at the top product and market trends, major industry developments and turning … Read More

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Two Swiss Watch Towns Tapped as UNESCO World Heritage Sites

Categories: Swiss Watch News

Two Swiss towns that are famous for being the birthplaces of Zenith, Tissot, and TAG Heuer (among others), were recently named UNESCO World Heritage sites. La Chaux-de-Founds and Le Locle, located in the Jura Mountains, were tapped to receive this … Read More

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