Monthly Archives: February 2009

February 28, 2009

Why Are Watch Hands Always at 10 and 2 in Advertisements?

Categories: Swiss Watch Tips & Trivia

Have you ever noticed that advertisements for watches always seem to show the hands at 10:10–that is one hand at the 10 position and the other at the 2 position? An old myth says that this is in honor of … Read More

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February 23, 2009

Swiss Watch Industry in Crisis?

Categories: Swiss Watch News

It seemed just a few short weeks ago that you couldn’t turn anywhere without finding a story about the renaissance of the Swiss watch industry. But the economic crisis means luxury items are just that in a time of restrained … Read More

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February 13, 2009

Swiss Watchmakers and Inventors Hall of Fame

Categories: Swiss Watch Tips & Trivia

The Federation of the Swiss Watch Industry FH has put together an interesting interactive called the Watchmakers and Inventors Hall of Fame. Some of the names are familiar, such as Adriene Philippe (pictured left), founder of the Patek Philippe; some … Read More

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February 6, 2009

How to Ace Swiss Watch Photography

Categories: Swiss Watch Tips & Trivia

Ever wonder about how to take the perfect photo of a watch–like you see in the catalogs? Well Lee Z’s post over at TimeZone might not get you all the way there, but he offers some great tips and tricks … Read More

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